Marketing Mondays: Make Your Brand Pop with Your Unique Value Prop

For this month’s Marketing Monday, we’ll switch things up a bit in an interview with Jennifer Hensley of Playmaker Coaching & Consulting. Jennifer will share her expertise as a marketing consultant for financial, legal and coaching businesses, with a specific focus on how she helps clients develop a unique value proposition that serves as a foundation for all of their marketing channels. We’ll bring some real-world examples to life that’ll help you see how to better understand and consistently speak to your business’ target audiences.

Marketing Mondays host Ben LeFort of Dolomite Marketing will guide the conversation – it’s sure to be a fun and insightful one, so be sure to bring your notebook and your questions, too!

Meet Your Facilitators:

Jennifer Hensley | Owner, Playmaker Coaching & Consulting

After two decades in the corporate world, Jennifer had the calling for something more. She knew it was time to get out of her comfort zone, so she launched her own business, Playmaker Coaching and Consulting. Her firm helps small business owners in relationship-based businesses to achieve the next milestone. With a lifetime of sports experience and two decades of marketing and sales experience, Jennifer has a big-picture understanding of the business playing field. She uniquely links concepts to address complex problems and acts quickly on opportunities with strategic leadership that delivers results. Jennifer excels in maximizing fundamentals that create scoring opportunities. Jennifer’s best teammates are her husband, Keith and daughter, Samantha who always push her to play her own game and stay on offense. Her word for 2021 is Champion!

Benedict LeFort | President, Dolomite Marketing

A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how businesses can attract new customers through digital marketing and data-based decision making.