Marketing Mondays: How To Make Your E-commerce Business Shine Online

When it comes to marketing, taking your business online can be daunting. For our next Marketing Monday, we’ll speak with Nikki Burt of Nikki’s Boutique. Over the last year, Nikki’s transition from a brick-and-mortar store on Milwaukee’s north side to a purely online business has forced her to re-vamp her approach to marketing. Nikki will share what she’s learned from the experience, including the importance of building out customer personas, the keys to setting SMART marketing goals, and strategies to increase online sales both in the short and long term. We’ll discuss the progress that Nikki has made in recent months and share some pointers for making a local e-commerce business stand out online.

Marketing Mondays host Ben LeFort of Dolomite Marketing will guide the conversation – feel free to bring your e-commerce questions, too!

Meet Your Facilitators:

Nikki Burt | Owner, Nikki’s Boutique

Nikki took her love of high fashion with a modern touch and created a boutique that delivers quality and elegance. In her business, she aims to dress those who also understand that if you look your best, you will feel your best.

Benedict LeFort | President, Dolomite Marketing

A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how businesses can attract new customers through digital marketing and data-based decision making.