Marketing Mondays: Fun, Innovative & Fashionable Marketing Wins

Join us for the next installment in the exciting new Marketing Mondays format, featuring an interview with Yolanda Coleman, owner of Plush Clothing in Racine. Her clothing store and online marketplace feature affordable fashions for plus-size women. Hear about the insights into her target audience and competitive landscape that she built into her business model, as well as the innovative ways she’s been marketing her business post-pandemic.

Ben LeFort of Dolomite Marketing will guide the conversation about Yolanda’s marketing wins thus far and share some ideas for how she (and you!) can bring her business to the next level via branding, Search Engine Optimization (SEO), and other digital marketing techniques.

Come ready for a fun conversation – and bring your questions, too!

Meet your Facilitators: Yolanda Coleman (Owner of Plush Clothing) and Ben LeFort (President of Dolomite Marketing)

Yolanda Coleman, Owner of Plush Clothing

As a seasoned retail professional, Yolanda saw a gap in the availability of affordable, fashionable clothing for plus-sized women and in 2019 opened the doors of Plush Clothing in downtown Racine. Her shop offers tops, bottoms, dresses, blazers, sweaters, leggings, accessories and more in a comfortable and inspiring environment with customer service that’s tailored to her market.

Ben LeFort, President of Dolomite Marketing

A long-time resident of Milwaukee, Ben has taught English abroad, worked in publishing and nonprofits, honed specialized marketing skills at top notch agencies, run a solo consultancy, and started up a Milwaukee-based firm focused solely on Search Engine Optimization (SEO). Over the years, Ben has cultivated a deep knowledge of how local businesses can attract new customers through digital marketing and data-based decision making.

Please note, if registration has closed, please contact info@wwbic.com until the day of a class to receive access.