The Importance of Strategic Content Creation: Choosing the Right Words to Win Over Prospective Customers
In this roundtable, we will discuss the importance of strategic messaging as it relates to attracting and retaining customers. Attendees will learn how to better tell a company story as well as what phrases and words to stay away from when marketing a brand. Any content strategy concerns will be addressed as attendees are walked through the process of brand content development. We encourage you to come with concerns, ideas, and be ready to get a new perspective on how to portray your brand in your marketing!