Social media is an ever-changing game. Keeping up with trends and algorithm changes is challenging and trying to stand out sometimes feels impossible. I get a lot of questions from business owners about what they can do to generate more engagement and achieve more bookings or sales. Truth is, there is no one trick or tactic that will help you achieve your goals. Sucess with anything is a culmination of doing a lot of things well. So what can you do to take your social media to the next level? It all starts with a rock solid social media strategy. Most successful businesses have a 3-year strategic plan. Most successful marketing departments have a marketing plan. These plans act as a Northstar and help guide your decisions and actions. The result of a solid plan is a page that looks more professional and is consistent both with posting and messaging and adds values to the newsfeeds of your followers. If you don't have a social media strategy, you're just throwing things against the wall and hoping something sticks. Do you have a social media strategy? If so, how has it evolved since you created it? I would love to hear your thoughts on this subject.